We are living in the midst of chaotic uncertainty. Basic human rights, civil rights, reproductive rights, and the future of our environment is all at stake. Psychologically there are a few ways that humans react to stress, sometimes burying their heads in the sand like an ostrich might to avoid a predator, and others just as easily may accept it all and live with a sort of apathy bubble surrounding them. Similarly, as we know art imitates life imitates art, so this year in fashion has mostly taken two distinctly different paths, one of pure escapism and the other a return to nineties era lethargy.
James Baldwin discusses escapism in ‘No Body Knows My Name‘- ‘This distance one is compelled to respect; anyone who has traveled so far will not easily be dragged again into the world.’ Who can blame those who choose not to let reality get the best of them, after all?
For the escapist we see everything from accessories adorned with rainbows and ladybugs, like at Gucci and Dior Couture, to entire collections based on bright happy hues like tangerine at Armani Prive. Tom Ford beauty’s gorgeous deep ombre lip also made for a beautiful departure from the norm.
Alternatively, “2017 is a “no bulls–t” year for Originals,” said Alegra O’Hare, vice president of global brand communications, Adidas Originals. Adidas quite literally took a popular sneaker from the nineties, the EQT (pictured above) and revamped it with bold colors for 2017, noting that its an ‘expression of everything that is essential and nothing that is not’. They have been promoting heavily as their biggest campaign yet of 2017 (though it is still technically January…bit I’ll just keep sippin’ my tea over here). The campaign was shot by Juergen Teller (see the full campaign here), the popular German fashion photographer who, coincidentally began his own rise to fame when he trailed and photographed then unknown 90’s rock band, Nirvana.
Supreme’s hugely popular collaboration with Louis Vuitton takes a different approach. The street brand who once was being sued by the high fashion house for ripping off its logo on one of its skateboards, has now come full circle for a full scale collaboration with a huge product line, including a legit skateboard chock full of LV’s which you can be the proud owner of for just $54,500. The collaboration is considered by some to be ironic, but I think more than that it shows there is always hope for change, if the people demand it. What isn’t lost on me however, is how something that was once a fantasy – Supreme’s wish to be the iconic LV brand, ultimately became a reality. Maybe there is some truth to the idea that your perception becomes your reality. So once again we are reminded to dream big, kids!
Also In the same vein, Vetements just showed regular people on the runway characterized as stereotypes like ‘punk’ or ‘secretary’ old and young models of all sizes and ethnicities were meant to make a statement that yes, we are all different, but that is also what makes us great. Or maybe its actually to say, don’t judge, don’t assume, don’t stereotype by outward appearances. Just like that ostrich putting their head in the sand to hide from predators thing, I found out that is actually just a myth.
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