Kendra Scott Jewelry Party + Interview

photoboothPhotoboothin’ at the Kendra Scott 900 N. Michigan Avenue store opening event with Bloggers Shalice of Shalice Noel and Thida of That Girl Gick 

Kendra Scott is a household name for pretty much anyone who loves to wear jewelry. What may not be so well known, however, is that the multi-million dollar jewelry line that is now carried in 38 stand alone stores as well as more than a thousand retailers, was actually started by Scott as recently as 2002, and with a budget of only $500.

The amount of hard work and business savvy it would take to become so successful in such a short amount of time, all while balancing motherhood, is mind boggling to me. From the beginning, her business philosophy was built with philanthropy and family in mind. To have the foresight to see the value of creating a socially conscious business, as well as implementing a company culture that puts family first, is pretty incredible. So I just had to take the opportunity to get some of Kendra’s success secrets, in hopes I could implement some of her tips in my own life, and inspire you a bit as well!

Read my interview below:

Z: As a wildly successful entrepreneur and full-time mother, you are living the dream that many of us women have out there. Have you ever doubted yourself or wanted to throw in the towel? If yes, what did you do to keep yourself motivated?

K: Starting a business is never easy, but through this journey I’ve found that the struggle only makes me stronger. These past 13 years have been full of ups and downs, but with lots of hard work and a true passion for what I do, I have watched my business grow from the extra bedroom of my house into a multi-million dollar brand. My advice to any entrepreneur is to believe in yourself, love what you do, be ready to withstand the hard times, and never ever give up.

Z: You have collaborated with a number of companies over the years, what has been your favorite collaboration to date? And why?

K: In 2005, I had the honor of meeting Oscar de la Renta and collaborating with him to design the jewelry for his Spring 2006 runway show. I have always respected and admired this man, and I will never forget him giving a young designer like me a chance. I will forever remember his brilliant talent and incredible generosity. It truly was the experience of a lifetime.

Z: What is the biggest ‘mistake’ you have made as a business owner?  it could also be just a lesson that you learned or something you wish you had done differently)

K: I don’t like to think of any experience as a mistake. I look at everything as a learning and growing opportunity, something that will improve my business and my own skills in the long run. One such lesson I’ve learned from my past is the importance of hiring the right people who not only have great talent, but also share the same passion and vision you have for your company and fit in with your company culture. In the beginning, I was hiring based on talent and resumes, even though sometimes I had an inkling that their personality may not be the best fit. I know now that it doesn’t always matter how much experience a person has or how good they may look on paper. The single most important thing is hiring people who fit your company’s philosophy and culture.

Z: Lastly, which piece from the current collection is your absolute favorite?

K: My latest love has to be the Coursen necklace. I have absolutely fallen for this new cuff silhouette and I must say, I can’t stop wearing it. Our large window drusy stones add an element of eye-catching sparkle, which is perfect for all those holiday parties on your calendar!

You can visit the new Kendra Scott store in Chicago, at 900 N. Michigan Ave.

Photo credit: Michelle Wodzinski Photo and Film


Kendra & her beautiful familyKendra-Scott-Chicago-Opening-7316That jumpsuit though! 


A peek into the store…Kendra-Scott-Chicago-Opening-7183 Kendra-Scott-Chicago-Opening-7563And some of the latest pieces I’m in love with.

boohoo-zara-cynthia-vincentMy outfit: Jacket: Thanks to Boohoo (on Sale under $50!) | Pants: Zara – Similar | Shoes: Cynthia Vincent  (available in black)| Fur scarf: ASOS



Follow Me! @zahra_sandberg


Last week we took a quick trip to escape the snow for some sunshine in Key Largo, Florida☀️ We spent every moment possible outside, Tom and Adam got their Scuba Diver PADI certification (yay!) while Sophia and I spent our days either swimming or drawing marine life and landscapes. This was my first trip after my sister passed last November, and even though I look so happy here, there were so many moments I felt the grief and sadness, as if it happened just yesterday. I am still figuring out how I want to show up in this space, as I have changed so much as a person since the loss. I just don’t feel called to post some of the things I shared before. Maybe that will change someday, or maybe it will just naturally evolve into something new. I think I will take this year to just process it all. (Even the idea of taking an entire year to think through something is a huge shift for my usually hyperactive type A personality) My focus at the moment is just living in the moment with my family and friends, spending time doing things that make me happy and healthy. I hope to share some of that journey here with you ~ thanks for following along ❤️
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Cozy for a coffee date ☕️
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